21 June 2013
We used to buy Kraft peanut butter in Australia. The red label was crunchy, while the blue label was smooth. I used to get the peanut chunks stuck in my teeth a lot.
Kraft also reminds me of Vegemite. What a staple!
Kraft singles somehow factor in too, though once we moved to HK, we ended up buying some other brand's processed cheese. So, those were my childhood Kraft memories.
I do not associate childhood with Lunchables, Crystal Light, Kool-Aid, Kraft Mac & Cheese, Jell-O, or cream cheese. So, it's interesting visiting the Kraft Beverages R&D and seeing other people possibly relish in nostalgia, while I'm sitting there thinking about Vegemite.
We first had an introduction to Kraft, and I learned that Kraft actually split into Kraft and Mondelez after Kraft bought Cadbury. I'm pretty surprised after seeing so many familiar brands belonging to Mondelez's. Perhaps I would want to work for them (hah, free samples?).
We had a tour of the pilot plant and I saw sacks of citric acid and flavourings. This made me very happy. We toured and viewed the coffee roaster, and tasted 4 different coffees (made with the Arabica bean and/or the Robusta bean). Yes, I could tell the subtle differences among the coffees, but I'm really not sure which I prefer. I like them all.
The Kraft facility apparently had a renovation to make it more modern and friendly for collaborations. From a picture, it sort of looked like a possible office space at Google. However, I noted vending machines and it appears that there are no microkitchens. I think it's kind of bizarre that food companies don't offer free food, while many tech companies have on-site chefs, free meals, and microkitchens with EVERYTHING.
I think the red drink was cherry vanilla and I don't remember what the other ones were.
We had discussions about working in the food science industry at lunch. I wanted to know whether the scientists came up with the new flavours/ideas. Unfortunately, it turns out that marketers are the ones who dictate what foods or drinks get made. Darn, I knew I should've transferred to Wharton.
At the end, we received goodie bags! It turns out that I have bought nearly no Kraft beverages in the past. We got Gevalia coffee, Kool-Aid (in both plastic bottle and powder form), Capri-Sun for adults (i.e. bigger serving size), Crystal Light, and Mio.