This kind of irks me.
Sure, the company cuts out all the legality/truth issues by saying "It is theorized that...", but the mere fact that the statement "coconut provides all of the required natural properties for survival" is blatantly printed on there makes me wonder whether companies sell food for our health or for our money.
Actually, scratch that; every single company probably sells stuff to get our money. Even those ones that boast organic-ness, and wholesome-ness, and we're-gonna-make-you-live-longer (so we can sell more of our stuff to you!)-ness. I realised this a few days ago when I was looking at various food companies' websites (Campbell, Pepsico, Aramack, some local candy company...etc) for internships over the summer. They want managers and marketers. They want people who are going to get degree in management or marketing. MANAGEMENT. Not biology, not chemistry, not food science, or culinary arts. No. They want Whartonites.
Now I'm wondering if I should transfer to Wharton.
They want teams of people who can market their product. Who can persuade the public. Who probably don't know what's in the food and how those ingredients/chemicals affect the body, but it's alright; as long as they market that food out and prevent the company from bankrupting, everyone wins!
So this brings me to the marketing style of this coconut milk yoghurt.
First, with regards to macronutrients, coconuts are a poor source of protein, and contains a lot of fat. This makes sense, since they're seeds, and seeds need a ton of endosperm for energy to grow after germinating. Coconuts also do not have chlorophyll (they are seeds. Seeds don't have chloryphyll. They don't need chlorophyll, since all their energy is derived from the endosperm, which came from the mother plant, the palm...). This means that various antioxidants, vitamins, and micronutrients are missing too. There definitely is not any beta carotene, which is a source of vitamin A. (Does coconut flesh look yellowy/orange to you?) Without vitamin A, humans have issues with eyesight (specifically, hardening of the retinas, and poor night vision).
Also, I don't think that there is enough zinc, molybdenum, selenium, and other trace metals because...of the environment and the growing soil... Also, where is the calcium!?
Without doing more research and citing my sources (so, just knowledge from nutrition class that I actually remember right now...), the advertisement claim is debunked. Okay, my weakness here is that I didn't cite any sources.
No one can sue them, though, because of the first three words. However, this is something I will think of every time I look at this company. This, and the ads they put on Pandora.com. These two things irk me, and although I LOVE the soy ice cream they make (The mint chocolate one. Is. Simply. The. Best. Ice. Cream. Ever.), I don't feel much loyalty to them anymore.